Retailer Brand Image Building: Evidence from Two European Retailers

Single-brand retailers: Building brand loyalty in the off-line environment

This article examines retail branding in the single-brand retail environment. Single-brand retailers sell only private label brands, which are generally the name of the store. The foundation of this research is based on prior calls in the literature to examine private label and retail branding. This article examines the role of selfand social-identification and affiliation with a brand communit...

Sources of retailer personality: Private brand perceptions

This study focuses on the impact of two antecedents of retailer personality (grasped by five personality traits: introversion, conscientiousness, agreeableness, sophistication and disingenuousness), on trust and attitude toward the private brand, as well as on one major consequence of these three concepts, loyalty to the retailer. Data were collected through a natural experiment on a convenienc...

The Retailer Needs to Be Paid for Sophisticated Decisions: Modeling Promotional Interactions between Consumers, Retailers and Brand Managers

Acknowledgements The authors acknowledge financial support from the AGSM and INSEAD and would like to thank Information Resources, Incorporated for the data and Peter McBurney, University of Liverpool for helpful comments on an earlier version of this paper. Abstract Competition among brands that sell through a supermarket chain is a repeated moderated oligopoly, where the retailer moderates br...

The Purchase of Foreign Products: The Role of Brand Image, Ethnocentrism and Animosity: Iran Market Evidence

Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

Retailer- vs. Vendor-Managed Inventory and Brand Competition